PPC Training Masterclass

This 1 day course covers a lot of ground to improve your knowledge of Google AdWords, and how to make your existing PPC campaign work harder for you.

You will cover all the basics, but quickly move on to more advanced issues covering bidding strategy, testing and the effect of the Quality Index. You will learn advanced strategies you can implement to help you improve your ad positions and get the best return on your investment:

• Keyword selection
• Targeting
• Bidding strategy
• Budgeting
• Ad creative
• Testing & Optimising
• Landing pages
• Measuring & analysis

The day also includes plenty of practical ‘hands on' sessions, using your own campaign or a test campaign if you prefer, so
you can start testing and putting some of the tactics to work straight away!

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Be trained by Google AdWords Professionals

Training is provided by qualified Google AdWords Professionals, which means your trainer has studied for and passed Google exams and been certified to use the official Google AdWords Qualified Individual accreditation.

Bonus Marketing Toolkit for every attendee

Every attendee will receive a practical PPC Marketing Toolkit which includes checklists, tools and links to online resources. You will also receive a Campaign Management Workbook with explanations of how to continue getting value from the training by recording and analysing your progress after the course.

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